During the action locking period, the brand can reverse actions and, therefore, change your payout for an action. Once the action locking date arrives (this can be found in the Under Contract report), no more changes can be made to that action and it will then lock. According to the brand’s Master Agreement, the reversal of performance advertising actions is decided by the brand and is governed by a maximum reversal percentage of 100%.
Reversal Reason | Descriptions |
|---|---|
Advertiser activity dispute | There is a dispute regarding the brand’s activity, such as when they change a product deal. |
Consumer error | Whoever bought the product or service made a mistake when checking out, like not ordering the correct product to trigger the action. |
Consumer fraud | An illegal purchase has occurred, such as a stolen credit card being used during checkout. |
Consumer information invalid | The consumer did not supply the brand with the correct information about themselves, like a bad street address. |
Item out of stock | The product purchased is not available to be sent to the consumer. |
Item returned | The consumer has returned the goods and the brand has refunded them. |
Creator activity dispute | There is a dispute regarding your activity, such as concern over a fraudulently driven action. |
Not in compliance with terms | The details of this action cause it to fall outside of your contract terms with the brand. |
Order error | Somewhere along the way, there was an issue with the order. |
Other | For any other reason that the brand would modify or reverse an action would come under this reason. |