If one of your viewers visits the brand’s website through a tracking link you provided and does not order anything, a referral window starts from that first visit. If that same viewer returns to the website within the referral window (e.g., 30 days) using that same link you provided and orders the item, you will receive credit for driving that order.
- Referral Window
The referral window sets a timeframe in which you can receive credit for an action (i.e., an order from the tracking link).
According to the brand’s Master Agreement, the referral window allows referrals from clicks within 30 days.
- Credit Policy
This section of the Master Agreement explains what you would need to do to receive credit for an action. According to the Master Agreement, the brand makes use of the “Last Click” credit policy, which means if you drove the last click in a conversion path, you will receive 100% of the credit for that conversion/sale.